Tag: seo
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SEO Is Not A Product
One of my biggest business frustrations in 2009 has centered around Search Engine Optimization (SEO): peoples fundamental misunderstandings of what SEO is, what it theoretically accomplishes, and the large number of shysters scaring businesses into pursuing activities not nearly as important as they are made out to be. Inquires usually go like this.. Preston, My business–ACME…
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How To Change A WordPress Permalink Structure While Preserving SEO
I’ve been putting off changing my blog permalink structure for about 2 years for fear of getting SEO-smacked by Google. No joke. WordPress allows you to easy change the permalink structure with a few clicks, but doesn’t generate permanent redirect (HTTP 301) responses for visitors using the old link structure. Non-redirection link changes for established…