Google AdWords Account Access: A Cacophony Of Stupid

If I haven’t blabbed your ear off already, OpenRain has a small business web presence product called the Online Business Platform. It’s a big deal as it’s fairly unique in many different ways.
Anyway, the the upper service level options include consulting and advisement on advertising with Google AdWords, which means we generally need access to the clients AdWords account to monitor progress and such.
The problem is that AdWords accounts have the idiotic restriction of allowing a given email address to be tied to only one AdWords account. In other words, preston.lee@example.com can be granted access to OpenRain’s Adwords account, but not client accounts nor other side-project accounts. Google Analytics, on the other hand, allows for a single email address to manage multiple Analytics accounts in a much saner manner. Considering the amount of revenue Google generates from paid Internet marketing, accessing multiple AdWords accounts is a 7-layer stupidburger with extra retard sauce. I’m sure there’s a wonderful technical rationale that generates rainbows of technical applause, but as a user I couldn’t care less.
To answer the “How do I manage multiple AdWords accounts?” question, Google created My Client Center (MCC): essentially an AdWords account management aggregator. The kicker? To create an MCC account–and yes, it’s a separate account–you can’t use the email address for the account(s) you’re trying to aggregate. We ended creating a silly AdWordsIsStupid@example.com email group and use that email address to create the MCC, which is turn gets granted access to your different AdWords accounts that are, again, all tied to different email addresses.
So when I say AdWords account access is a cacophony of stupid, I mean it. N+1 email addresses required-level stupid.

If I haven’t blabbed your ear off about it already, OpenRain has a small business web presence product called the Online Business Platform. It’s a big deal as it’s fairly unique in many different ways.

Anyway, the upper service-level options include consulting and guidance on advertising with Google AdWords, which means we generally need access to the clients AdWords account to monitor progress and such.

The problem is that AdWords accounts have the idiotic restriction of allowing a given email address to be tied to only one AdWords account. In other words, preston.lee@example.com can be granted access to OpenRain’s Adwords account, but not client accounts nor other personal side-project accounts. (Google Analytics, on the other hand, allows for a single email address to manage multiple Analytics accounts in a much saner manner.) Considering the amount of revenue Google generates from paid Internet marketing, maintaining access to multiple AdWords accounts is a 7-layer stupidburger. I’m sure there’s a wonderful technical rationale that generates rainbows of technical applause, but as a user I couldn’t care less.

To answer the “How do I manage multiple AdWords accounts?” question, Google created My Client Center (MCC): essentially an AdWords account management aggregator part of an optional “Google Advertising Professionals” program. The kicker? To create an MCC account–and yes, it’s a separate account–you can’t use the email address for the account(s) you’re trying to aggregate. We ended creating a silly AdWordsIsStupid@example.com email group, and used that email address to access the MCC dashboard, which is turn gets granted access to your different AdWords accounts that are, again, all tied to different email addresses.

So when I say AdWords account access is a cacophony of stupid, I mean it. N+1 email addresses required-level stupid. Bad Google!

5 thoughts on “Google AdWords Account Access: A Cacophony Of Stupid”

  1. thanks for this blog post. this information is also nowhere to be found on google. it’s so dumb.

  2. now if only i could find out how to set up autopay… this may be a dumb question but i can’t find it. it only seems to allow for payments in advance.

  3. Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

  4. Not to mention what happens when you take an adwords account over from a previous PPC management firm. You can add another layer of stupid to the Adwords onion!

Leave a Reply

Your email address will not be published. Required fields are marked *