Tag: supply chain
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Textbooks: What Publishers Don’t Understand About The Internet
Textbook publishers in 2011 still aren’t fully appreciating the impact the Internet will have on their industry. A reasonably forward-thinking individual might optimistically assume the industry is self-correcting towards the wants and needs of consumers, but that doesn’t seem to be the case. Let’s explore: Electronic typesetting. Physical textbooks obviously can’t be reissued every time…